The Action group is one of the India's leading business conglomerates. The group commenced its operations as a source of footwear and its components in domestic and export markets and became the market leader for footwear in India.

Driven by business processes that are dynamic, quality that is world class, and an innovative approach to understanding market dynamics, the Group moved its core competence into other diversified fields such as: (API) Chemicals and Plasticizers, (MICROTEK) Computer Monitors and Peripherals, Power Back Up/Inverters, (SUN CITY) Housing Projects and (SRI BALAJI ACTION MEDICAL INSTITUTE) Health Care.

With a vision to cater the needs of nation & meeting the challenges of global markets, and contribute towards country's economy, the Group has embarked on a journey towards a steel and power generation venture.

As it rises to conquer new horizons, its commitment and steadfast drive to excel and achieve, fuels its aspirations. Action Group strives to deliver beyond expectations; and envision a leadership position to be the best in the world